SHAFFE is a Trade Association which represents fresh fruit growers and exporters of the Southern Hemisphere. SHAFFE unites representatives from all significant Southern Hemisphere countries exporting fresh fruits, including Argentina, Australia, Brazil, Chile, New Zealand, Peru, South Africa and Uruguay. Together, these countries annually export over 3.2 billion USD worth of fresh fruits.

All work undertaken aims to promote free trade and improve market access in the Northern Hemisphere countries. To achieve these common goals, SHAFFE holds regular meetings and carries out a range of diverse projects, market analyses and initiatives to support members’ actions in this field.

SHAFFE has a yearly-elected President and a permanent secretariat based in Brussels.